Launched a new experiential media model with House of Good

My contributions:

Brand Identity & Positioning
Go-To-Market Strategy
Pricing & Process Development

The challenge:

World of Good Brands set out to reposition its dedicated event space in Venice Beach as both a standout feature and a major revenue driver, aligning with the company’s new focus on experiential.

Previously used only occasionally for partner-funded events, the space needed increased utilization to justify the investment and maximize its revenue potential.

The approach:

I led an internal taskforce to reposition and reimagine the event space, aligning it with World of Good Brand’s identity as a “human connections company.”

I oversaw the development of House of Good, creating a go-to-market strategy that emphasized efficiency and ROI by leveraging our built-in event infrastructure—allowing partners to activate for longer periods at a lower cost than competitors.

The relaunch introduced a new brand identity, updated sales materials, a revamped pricing structure, and streamlined workflows that ensured seamless execution and amplified national storytelling for every event, reinforcing the company’s mission to pioneer an “experiential media paradigm.”