Slayed the holidays with a virtual telethon for Thrillist x Trevor Project
My contributions:
Creative Development
Marketing Strategy
New Business Support
The challenge:
Collective loneliness surged at the height of the pandemic, particularly for LGBTQIA+ people living in pockets of the country without access to a wider queer community.
As our country approached its second holiday season under lockdown, Thrillist grabbed the mic to bring the spirit of “chosen family” to life virtually, with some much-needed levity and cheer.
The approach:
I led the creative development and go-to-market strategy for Thrillist Slay Ride – a virtual variety show and YouTube livestream highlighting some of the most iconic voices in drag culture, including Monet X Change, Manila Luzon, and Monique Heart.
With creative inspired by a 1980s telethon, I secured The Trevor Project as the official philanthropic partner for the program, and facilitated a first-to-market integration with Tiltify allowing users to donate directly to the stream as they watched.
I partnered closely with the sales team to secure sponsorship from Paramount+ for the launch of their Queens Of The Universe series— seamlessly integrating segments into the stream that aligned with the show’s premiere.
