Created a fine art museum for the Grey’s Anatomy fandom.
My contributions:
Creative Development
Marketing Strategy
New Business Support
The challenge:
As the fifteenth season of Grey’s Anatomy approached, ABC recognized the need to reinvigorate interest across the fandom for the long-running series.
To re-engage lapsed viewers, attract new audiences, and give fans fresh reasons to tune in, they sought POPSUGAR to launch an event designed to generate buzz and build media attention.
The approach:
I led the creative strategy for Anatomy of an Icon – an immersive art museum and living love letter to the Grey’s Anatomy fandom.
The event was developed via a partnership I secured with THNK1994—the Brooklyn-based art collective behind the viral Tonya Harding and Nancy Kerrigan Museum—leveraging their network of multi-disciplinary creatives to produce works inspired by the most iconic moments from the series.
The museum was open for three days in Beverly Hills, generating nearly 4,000 attendees – along with appearances from former and current cast members, and a swarm of press coverage building anticipation for the season premiere.
